Title: Linchpin: Are You Indispensable?
Author: Seth Godin
Length: 244 pages
Genre: Self-help, Business, Leadership
Get a copy: 1) Search in local bookstores to support small business 2) Amazon
Short Description: Is no longer about being a small part of the overall process. Real success comes from creating new opportunities by doing meaningful and creative work towards helping others. This book does exactly that, it helps you to open up for creativity.
The book outlines the main three types of people on the workspace: management, regular employees and ones who are making a difference. Seth Godin refers to the third type as Linchpins. A Linchpin is someone who creates, someone who thinks differently, followed by others, inspirer, a person who can handle things like no one else could in a company or organization. Such people are the ones who are making a global impact with the work they do. They are the building blocks of all famous organization’s, products and basically everything worth buying in the world.
Seth Godin wants to awaken the inventor, the artist, the explorer, the child hidden deep inside us. That child that once was curious, passionate and had dreams of making the world a better place. Unfortunately, somewhere along the way, we lost all of it. We lost the spark that drives us towards doing new things and questioning the status quo.
As the author says, we lost the desire to pursue our dreams after years of people telling us that we need to blend in. Our teachers, parents raise us to have good grades, to obey the rules, to never question what older people say and to finally find good, stable job. Our future is defined before we even appear in this world:
Go to school > Go to college > Get a job > Find partner > Pay your taxes > Start a family > Do what others do > Constantly follow the rules.
The modern world more the ever needs highly motivated people who don’t obey rules and are constantly questioning everyday things with the sole purpose to make the world a better place.
This book will show you how to become irreplaceable.
Do whatever it takes to tear yourself from the crowd and to find your own path in this world of fitting in.” Seth Godin
Notes, thoughts, and essential takeaways that I want to remember from the book. My main goal is to leave you with curated content, to which you can easily return to in the future for reference, that’s also holding the main insights of the book without spoiling what the book is all about:
You are a genius, not part of a system
You don’t have to win a Nobel prize to be a genius.
Each individual is unique. Even identical twins have certain differences. Our hair, eyes, the way we walk and talk are different from everyone else on this planet. The thing that wants to make us look alike is the society we all live in.
Ever since we were born, we were thought that we have to fit certain norms. You are too fat, you are too skinny, you are too lazy, you don’t have good grades like Kevin does. Everything in life is designed to put us in some framework that will serve the greater good. Which in most of the cases are large corporations that want more power and money.
We grow, to become small pieces of a large machine that doesn’t care about our dreams or desires. The society want’s from us to be unresisting. Slowly, we are separated from our true selves our true potential. Finally, not surprisingly, we become obedient beings only capable of taking orders. But that shouldn’t be our sole purpose of existence.
At least one in our lifetime we solved a problem or handled a situation better than anyone else we know. Which by definition makes us geniuses.
Find what you are good at and pursue it regardless. Regardless of what society, your parents, wife, friends, boss tells you. Become a master of your craft and soon you will be irreplaceable. Someone people will look for because of his uniqueness.
Consumer way of thinking
In the 80s, teenagers had only a few pairs of clothes, almost no media, no cosmetics, no privacy at home, and almost none selection between a variety of products. Now, even families with an average income are stuffed up to their necks with things. Things, they don’t really use or need.
This way of thinking is so deeply installed in our brains that we even rage about stuff we still don’t have. One of the most widespread effects that influence us and our judgment, is the stuff others have.
Our neighbor got a new car, we now need a new car also. Our friend just purchased a new phone, well, we simply can’t look at him in the eyes until we have a new phone too. Unfortunately, this effect is greatly increased by social media. We are bombarded by statuses about what other people have, eat, go, wear and even who they fuck. Even though we shouldn’t be influenced by such things, most of us are, which leads to this consumer thinking.
The worst part of it all is that you are never satisfied. You get what your friend bought, you feel happy until you see what somebody else just bought. It’s like a never-ending shopping spree.
Next time you head towards the store to buy clothes, phone or something else, stop and think about it. Do you really need it? Can you go without it this time?
Learning to live with less will have huge positive influence over your life. You will not only save some money, but your way of thinking will change for better.
Success means being a creator
History is written by artists, while factory workers are struggling for survival.
You won’t change the world while sitting in your cubicle. In the best case scenario, you will replace the cubicle with an independent corner office. Which means: still working the same boring job but this time it will take even more of your time.
Probably the most fulfilling and meaningful way to spend your days is by creating. You just need to figure out what and how. If you are not sure what, think about the things you enjoyed doing while you were still young and pure, uncorrupted from the media and the society. Once you figure it out, do whatever it takes to master that skill and become even better doing it. Only so, you will find real satisfaction from a job.
You can still work for a company, but this time it will be on your own terms and conditions.
Type your name in Google
What will you find?
If you search for “Mark Manson” you will find that he is a famous blogger who became famous by blogging.
Type “Pat Flynn” in Google and you will find that this is the editor, owner of Smartpassiveincome.com. The best website for starting an online business and learning how to earn money passively.
What does come up when you type your name? Is anything coming at all?
There are thousands of people who made their name their personal brand. People recognize them, listen to them, follow them, buy from them. These people made their name and work an integral part of a system, not the other way around.
If you don’t like what Google says about you, or even worse, says nothing about you, change it. Change it through your actions, career decisions, and social media channels. Now everybody can start his own site and a following through the power of the Internet.
Becoming a Linchpin
What the author describes as Linchpin is the main piece of a process, organization. Without him, everything falls apart. These people are often the CEO of the organization, the person you drive 5 km more to get a hot dog. Without these people, the business will suffer.
We, you, have seen them before. When you bought that expensive piece of jewelry from the local store, did you bought it because what it says on the label, or because of the person sitting behind the desk was so pleasant to talk to?
People who are irreplaceable make the difference and become a valuable asset (Linchpin ) to the company they work for. You will think that such people are constantly doing an extraordinary job, but this is not the case. Even great leaders like Mark Zuckerberg (CEO of Facebook), Jeff Bezos (CEO of Amazon), Larry Page (CEO of Google) are not constantly doing something out of this planet. They too write emails, make phone calls, chat, do boring work. But what they do differently that makes the difference is that they create opportunities, value.
Everybody can paint a picture, create music, write a book. But not anyone can do it like Picasso, Beethoven or William Shakespeare. The difference comes from the art, the inspiration and from the courage to do things distinctively.
Get A Copy:
- Local Bookstore: Search in a near local bookstore to support small business.